How We Create Content

Pregnancy information should be accurate, clear and up to date. This page explains how we make the guides on Yune, who’s involved and what we base them on, so you can decide how much to trust what you read.

Who writes and checks our content

Persia Shahkarami, founder of Yune, writes our guides. Persia is a mum who started Yune after her own first pregnancy, when she found much of the advice online didn’t match what the NHS recommends.

Arianna Shahkarami, BSc (Hons) Biomedical Materials Science, fact-checks our health content. She studied at the University of Birmingham and now works in medical communications, where checking health information against the evidence is part of her day job. She checks every health claim in our guides against the NHS or NICE guidance it’s based on.

Neither of us is a doctor or midwife, and we’re upfront about that. Our role is to explain official NHS guidance clearly, not to give medical advice of our own.

Where our information comes from

All health information on Yune is based on official UK guidance, mainly:

• the NHS website (nhs.uk)
• NICE (the National Institute for Health and Care Excellence)
• the Royal College of Obstetricians and Gynaecologists and the Royal College of Midwives
• GOV.UK, for things like maternity pay, leave and your rights at work

We link to the sources behind each guide so you can read them yourself.

How each guide is made

1. Research. We start from the questions UK mums actually ask, and the official guidance that answers them.
2. Drafting. We use AI writing tools to help with first drafts. A draft is only ever a starting point.
3. Writing. Persia rewrites the draft, adds what she’s learned from her own pregnancy and from Yune users, and makes sure it’s clear and kind.
4. Fact-checking. Every health claim is checked against its NHS or NICE source. Anything we can’t verify comes out.
5. Publishing. Each guide shows who wrote it and when it was last updated.

Keeping things up to date

NHS guidance changes, so we review our guides at least once a year, and sooner when official guidance changes. When we make a meaningful update, we change the “updated” date at the top of the page.

Comparisons and reviews

Some of our guides compare pregnancy apps, including Yune. When we do, we say clearly that we make Yune, we aim to be fair about what other apps do well, and we link to each app’s own information so you can check for yourself.

Sponsored content and affiliate links

Yune has no ads. If a guide ever includes sponsored content or affiliate links, where we might earn a small commission, we’ll label it clearly on that page.

Our guides aren’t medical advice

Our guides and quizzes help you understand pregnancy, birth and the newborn weeks. They don’t replace advice from your midwife, GP or maternity team, who know your individual situation.

If you’re worried about yourself or your baby, contact your midwife or maternity unit. For urgent advice, call NHS 111. In an emergency, call 999.

Spotted something wrong?

We’d really like to know. Email us at hello@yune.co.uk with the page and what you think needs changing, and we’ll look into it and update the guide if needed.